The benefits of advertising in a digital Journal cannot be overemphasized. Please spend just two minutes reading this message which is important for raising the profile of your product or service.
In India, a readership survey showed that 62.6 percent of readers were subscribers of online newspapers and 37.4 percent of those surveyed were not [See Pradip Tewari, “The Habits of Online Newspaper Readers in India,” Journal of Socialomics, January 2015.]
The future lies in digital format journals.
The survey of the reading habits of online readers in India shows that most readers (54.7 percent) prefer to read all kinds of general news, followed by Politics (25 percent), Entertainment (23.6 percent), Sports News (23 percent), Crime (20 percent), Education (17.6 percent), and Business (17 percent). While men demonstrated a slightly stronger interest than women in political, sports, crime, business, and defence news, women were far ahead of men in reading news of entertainment, development, health, education, and general features.
The data is relevant to a scholarly publication such as the Rising Asia Journal whose focus is on the Humanities and Social Sciences, covering topics that have an interest both to scholars and the general reader because the journal is written in an accessible language on issues of historical and current interest.
The global trend is towards the digitization of journals. According to the Magazine Media Factbook 2013/2014 more than 90 percent of American adults still read magazines and journals and an increasing number of them do their reading on laptops, tablets, and smartphones.
Here are some facts that ring true not only in the United States but also globally. As many as 80 percent of U.S. respondents took some action after downloading the digital version of a magazine: They visited the magazine’s website, social media sites, or recommended the magazine to a friend or family member.
The data carries great promise for advertising in a digital magazine or journal in ways that are unmatched by other media.