Rising Asia Journal
Rising Asia Foundation
ISSN 2583-1038

Advertise in the Rising Asia Journal

To learn more about the benefits of advertising in our journal and our advertising rates, please send an email to sales.risingasia1@gmail.com / sales.risingasia@gmail.com

The benefits of advertising in a digital Journal cannot be overemphasized. Please spend just two minutes reading this message which is important for raising the profile of your product or service.

In India, a readership survey showed that 62.6 percent of readers were subscribers of online newspapers and 37.4 percent of those surveyed were not [See Pradip Tewari, “The Habits of Online Newspaper Readers in India,” Journal of Socialomics, January 2015.]

The future lies in digital format journals.

The survey of the reading habits of online readers in India shows that most readers (54.7 percent) prefer to read all kinds of general news, followed by Politics (25 percent), Entertainment (23.6 percent), Sports News (23 percent), Crime (20 percent), Education (17.6 percent), and Business (17 percent). While men demonstrated a slightly stronger interest than women in political, sports, crime, business, and defence news, women were far ahead of men in reading news of entertainment, development, health, education, and general features.

The data is relevant to a scholarly publication such as the Rising Asia Journal whose focus is on the Humanities and Social Sciences, covering topics that have an interest both to scholars and the general reader because the journal is written in an accessible language on issues of historical and current interest.

The global trend is towards the digitization of journals. According to the Magazine Media Factbook 2013/2014 more than 90 percent of American adults still read magazines and journals and an increasing number of them do their reading on laptops, tablets, and smartphones.

Here are some facts that ring true not only in the United States but also globally. As many as 80 percent of U.S. respondents took some action after downloading the digital version of a magazine: They visited the magazine’s website, social media sites, or recommended the magazine to a friend or family member.

The data carries great promise for advertising in a digital magazine or journal in ways that are unmatched by other media.

  1. Journals Reach Readers beyond National Borders
    Digital magazines and journals reach readers on a global scale. They keep alive a reader’s interest and maintain loyalty.
  2. Journals enable Faster Publishing and Distribution
    Digital magazines/journals reach their audience in a very short amount of time, from publication online to the reader’s digital devices.
  3. Journals offer Content Flexibility
    Advertisers pay no additional fees because the publishers of digital journals do not incur additional costs for paper or printing additional pages.
  4. Journals Don’t Replace the Print Editions
    There is room for both print and digital magazines/journals. According to the data, 87 percent of those interested in reading magazines on a mobile device still want a printed copy.
  5. Journals offer Better Understanding of Readers’ Purchasing Decisions
    Digital publishing software allows digital magazines/journals to track reader engagement. Because content is created around the audience’s interests, they are more engaged and more likely to click on advertisements appearing throughout the content.
  6. With Digital Journals there’s No Revenue Loss from Unsold Copies
    What this means is that the more money a publisher saves, the more savings will be passed on to advertisers.
  7. Journals have Built-in Metrics
    Journal publishers can accurately inform advertisers exactly how many readers clicked on advertisement links. Digital magazines take the reader into a highly designed editorial context which drives reader engagement and purchase intent. This enables publishers to use special tracking software that gives actionable insights into how audiences engage with editorial and advertising content, thus permitting advertisers to tailor future campaigns for maximum results.